Digital Marketing Executive

About the role

JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE Company: AntSquad Branding Studio Location: Coimbatore, Tamil Nadu (Near Anna Silai) Employment Type: Full-Time Work Mode: On-site Experience:1–3 Years About AntSquad Branding Studio AntSquad Branding Studio is a creative branding and marketing agency based in Coimbatore. We specialize in branding, digital marketing, strategic communication and creative solutions for clients across various industries. About the Role We are looking for a result-oriented Digital Marketing Executive with hands-on experience in Google Ads, Meta Ads and Lead Generation Campaigns. The ideal candidate should be capable of planning, executing, monitoring and optimizing paid advertising campaigns to generate quality leads and improve campaign performance. Key Responsibilities 1. Google Ads - Plan, create and manage Google Ads campaigns. - Run Search, Display and other relevant advertising campaigns. - Conduct keyword research and audience targeting. - Monitor campaign performance and optimize budgets. - Track conversions and improve campaign results. 2. Meta Ads (Facebook & Instagram) - Create and manage Facebook and Instagram advertising campaigns. - Plan and execute lead generation campaigns. - Set up audience targeting, retargeting and custom audiences. - Monitor ad performance, engagement and lead quality. - Optimize campaigns to reduce Cost Per Lead (CPL). 3. Lead Generation & Campaign Management - Plan and execute lead generation campaigns for multiple clients. - Generate quality leads through paid advertising platforms. - Monitor lead volume, conversion rates and campaign performance. - Coordinate with the sales and marketing teams for lead follow-ups. - Prepare campaign performance reports. 4. SEO & Website Marketing - Conduct keyword research and basic on-page SEO. - Support website traffic and organic visibility improvement. - Coordinate landing page optimization. - Monitor website performance using Google Analytics and Search Console. 5. Analytics & Reporting - Track campaign performance and advertising expenses. - Analyze CPC, CTR, CPL and conversion rates. - Prepare weekly and monthly campaign reports. - Identify improvement opportunities and implement strategies. Requirements - 1–3 years of hands-on experience in Digital Marketing. - Strong practical knowledge of Google Ads and Meta Ads. - Experience in running Lead Generation Campaigns. - Knowledge of audience targeting and campaign optimization. - Understanding of CPC, CTR, CPL and conversion tracking. - Knowledge of Google Analytics 4 and Google Search Console. - Good analytical and communication skills. - Ability to manage multiple client campaigns and meet deadlines. Preferred Skills - Google Ads certification or Meta Blueprint certification. - Experience handling multiple client accounts in an agency. - Knowledge of Google Tag Manager and conversion tracking. - Familiarity with Canva and landing page tools. - Experience with performance marketing and retargeting campaigns. What We Offer - Competitive salary based on experience and skills. - Performance-based incentives. - Opportunity to work with multiple brands and industries. - Professional learning and career growth opportunities. - Creative and collaborative work environment. Employment Details Job Type: Full-Time Work Location: In Person – Coimbatore How to Apply Interested candidates can share their updated resume at: Email: join@antsquad.in Contact: +91 90922 50922 Subject: Application for Digital Marketing Executive – [Candidate Name]

Key Skills