Influencer Marketing Associate

About the role

Job Title:Influencer Media Marketing Executive Company:Lakyou Beauty Location:Chandivali, Powai,Mumbai (Work from Office) About Lakyou Beauty: Lakyou Beauty is a fast-growing beauty and cosmetics brand committed to delivering innovative and trend-driven products. We are looking for a creative and result-oriented Influencer Media Marketing Executive who can build strong influencer relationships and execute impactful influencer marketing campaigns. Key Responsibilities * Identify, research, and shortlist relevant beauty, lifestyle, fashion, and makeup influencers across social media platforms. * Reach out to influencers for collaborations, negotiate commercials, and finalize partnerships. * Plan and execute influencer marketing campaigns aligned with brand objectives and product launches. * Coordinate with influencers for content deliverables and ensure timely submissions. * Manage influencer gifting, product dispatches, and campaign timelines. * Maintain and update influencer databases, including contact details, rates, and campaign performance. * Track campaign performance and prepare reports on reach, engagement, impressions, and ROI. * Collaborate with the content, social media, and design teams to ensure brand consistency across influencer campaigns. * Stay updated with social media trends, emerging creators, and competitor influencer activities. * Assist in developing innovative influencer marketing strategies to improve brand visibility and customer engagement. * Manage influencer contracts, invoices, and payment coordination. * Monitor user-generated content and secure usage rights for brand promotions when required. Requirements * Bachelor's degree in Marketing, Mass Media, Business Administration, or a related field. * 1–3 years of experience in influencer marketing, social media marketing, or brand collaborations (freshers with relevant internships may also apply). * Excellent communication and negotiation skills. * Strong understanding of Instagram, YouTube, and other social media platforms. * Ability to manage multiple campaigns simultaneously. * Good organizational and time management skills. * Proficiency in Microsoft Office and Google Sheets. * Creative mindset with an eye for emerging social media trends. * Experience in the beauty or cosmetic industry will be an added advantage. Key Skills * Influencer Marketing * Brand Collaborations * Negotiation Skills * Social Media Management * Campaign Planning and Execution * Communication Skills * Data Analysis and Reporting * Relationship Management * Creative Thinking * Trend Analysis Preferred Qualities * Strong networking abilities. * Innovative and proactive approach towards influencer collaborations. * Attention to detail and excellent follow-up skills. * Ability to work in a fast-paced startup environment. Working Days:Monday to Saturday 6 Days Working Employment Type:Full-Time This role is ideal for someone who is passionate about beauty trends, creator partnerships, and building impactful influencer campaigns that drive brand growth.

Key Skills